Trusted adviser sales conversation with a business customer

Authentic Selling. Don’t sell. Guide customers to buy.

Helping your salespeople become trusted advisers who build trust, uncover what really matters and guide customers to make confident business decisions.

Customers today need a different selling experience.

Today’s buyers are more informed, have more choice and can research solutions long before they speak to a salesperson.

What they need is someone to help them:

  • make sense of what is happening
  • uncover the real business issue
  • navigate competing priorities and stakeholders
  • make a confident decision

That’s Why Authentic Selling works. It creates that experience.

Better discovery

Understand the real business issue before solving it.

Stronger value conversations

Help customers see the value of acting, not just the price of your solution.

Better opportunity progression

Create greater clarity, confidence and momentum so more good opportunities turn into business.

More consistent performance

Make strong commercial behaviours repeatable across the team, not dependent on individual stars.

The result: stronger commercial performance from the sales team you already have.

Workshops Coaching 90-Day Reviews

Designed to change mindset and behaviour.

It combines a two-day workshop with ongoing coaching, leadership support and regular reviews so the new approach is applied, reinforced and embedded over time.

  1. Phase 1

    Leadership

    Alignment

  2. Phase 2

    2 day workshop

    Authentic Selling

  3. Phase 3

    Sales team

    Coaching

    Leadership

    Coaching

  4. Phase 4

    90-Day

    Scorecard Reviews

Workshops build the capability. Coaching applies it. Leadership embeds it.

Experienced coaches, proven frameworks and tools to take away.

Learn the 7 Uncommon Sense Ways of a trusted adviser.

Seven ideas that challenge the way we think about selling

Use ICEBERG Discovery to surface buyer motivation.

Simplified ICEBERG model showing how to discover what really drives the decision

Build sustainable performance with Sales Leadership Flywheel.

Authentic Selling Sales Leadership Wheel
Better Conversations Better Decisions Better Outcomes

How effective are your sales conversations?

Not sure where the biggest gap sits?

Take the Sales Conversation Health Check to see whether the friction is in discovery, value creation, decision-making, progression or consistency across the team.

12 quick questions. Instant personalised result. No contact details required. No obligation.

Practical change. Commercial results.

“Hamish and Colin totally changed the conversations our team were having with customers. We grew 97% in one year working with them.”

Sales Performance Improves When Conversations Improve.

Authentic Selling helps sales teams turn better customer conversations into stronger commercial outcomes.

Improved Conversion

More good opportunities turn into business because customers understand the issue, value and reason to act.

Less Price Pressure

Salespeople move the conversation beyond features and price, and towards commercial value.

Stronger Relationships

Trusted-adviser behaviours create deeper, more valuable relationships.

Predictable Revenue

Create clearer pipeline movement, stronger qualification and more confidence in where future revenue will come from.

Authentic Selling.

If you want to improve the performance of your sales team, help them become people customers want to buy from.

Have consistently stronger sales performance.

If your sales team is working hard but customer conversations are not consistently delivering the results you want, let’s explore what is getting in the way.

hello@uncommonsense.nz +64 22 083 7273

Based in Auckland, working with businesses across New Zealand, Australia and beyond.

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